Duft und Kultur online store powered by WooCommerce and Wordpress

Client brief for design and development of the online store

After the first COVID-19 lockdown in March 2020, the team from Duft und Kultur approached us with the idea of turning their brick-and-mortar concept store into a unique online user experience.


The content marketing strategy

It was important to portray the compelling stories of their exclusive products and brands. Through the implementation of editorials, visitors can experience new products and brands on a regular basis and get to know the wide variety of offers at Duft und Kultur.

Edits Hero Section (Desktop)

“Not only are our products perfectly presented through the elegant design, but the continuous development of the online store gives us immense joy. With Functn we found an ideal digital agency partner.”
Matthias AschauerDuft und Kultur

The ecommerce solution

The result is a flexible e-commerce solution with WooCommerce and WordPress that guarantees great freedom in the creation of content. Third-party tools were integrated for invoicing and shipping to optimally automate the processes of the online store.

We were able to launch the shop in the Fall of 2020, before the second lockdown. Ongoing analysis and optimisation of the store as well as campaigns has enabled annual revenue growth of more than 30% since its inception.

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    Ecommerce Conversion

Ein Kaktus in einer Tür und ein Kaktus in einem Garten.

Project details



  • WooCommerce
  • Wordpress