ARS Akademie booking platform developed with WordPress and WooCommerce
Design brief and goals
The website was not just given a fresh visual update it was completely revamped from the ground up. Our main objectives were to boost online sales through improved search engine optimization, utilize targeted online advertising, and enhance user experiences through optimized user flows.
Real-time search powered by Algolia
ARS Akademie's extensive range of courses and related content is easily and quickly accessible through a real-time search.
Website CMS and integrations
The technical ecosystem consists of WordPress, WooCommerce, the search cluster Algolia and the single sign on system OpenID as well as the inhouse developed ERP and course management system Train2B.
Search engine optimization (SEO)
Search engine optimization is achieved through extensive overview pages and dedicated landing pages. The concept was developed and implemented together with the SEO experts of the agency Digitalisten.
The online booking process
The customers of the ARS Academy are increasingly taking advantage of the online offer and the ratio of online to offline bookings has increased by 11% and the ongoing analysis and optimisation of the webshop has also significantly increased online revenue.
More online orders
Thanks to the cooperation with the ARS Akademie team, we were able to restructure the extensive range of courses and make them easy accessible to users.