ARS Akademie booking platform developed with WordPress and WooCommerce

Design brief and goals

The website was not just given a fresh visual update but completely revamped from the ground up. Our main objectives were to boost online sales through improved search engine optimization, utilize targeted online advertising, and enhance user experiences through optimized user flows. Illustrations (1200px)

Real-time search powered by Algolia

ARS Akademie's extensive range of courses and related content is easily and quickly accessible through a real-time search.

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Website CMS and integrations

The technical ecosystem consists of WordPress, WooCommerce, the search cluster Algolia and the single sign on system OpenID as well as the inhouse developed ERP and course management system Train2B.

Search engine optimization (SEO)

Search engine optimization is achieved through extensive overview pages and dedicated landing pages. The concept was developed and implemented together with the SEO experts of the agency Digitalisten.

“Thanks to the flexible design of the CMS, SEO-optimized content can be quickly and easily created and published.”
Tina BartholnerMarketing Manager

The online booking process

The customers of the ARS Academy are increasingly taking advantage of the online offer and the ratio of online to offline bookings has increased by 11% and the ongoing analysis and optimisation of the webshop has also significantly increased online revenue.

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    online revenue

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    More online orders

“Customers can easily find and book their desired seminars. Thanks to the very user-friendly design and search engine optimization, we have been able to greatly increase our online sales.”
Alexandra ZotterChief Marketing Officer, ARS

Thanks to the cooperation with the ARS Akademie team, we were able to restructure the extensive range of courses and make them easy accessible to users.

Project details



  • Wordpress
  • WooCommerce
  • Algolia
  • OpenID Connect
  • Postmark