Case Study: wsk-bank.at Rebranding & Website-Relaunch

The rebranding and website redesign brought renewed clarity to the bank’s digital presence. The modern design system, refined typography, and a user-centred information architecture create a clear, intuitive experience — strengthening trust while making everyday banking simpler, more accessible, and more human.

The imagery communicates trust on a symbolic level. Austrian mountains, climbers, and outdoor scenes represent stability, perspective, and shared progress — expressing reliability and long-term partnership without relying on financial clichés.

Portrait of Erika Holemar-Populorum, Marketing & Sales WSK Bank — Erika Holemar-PopulorumHead of Marketing, WSK Bank

Evolution, Not Reinvention: Extending the color system

The color system builds on the bank's existing palette, refining and extending it rather than replacing it. By introducing intermediate tonal steps, we created smoother transitions and a more coherent color hierarchy. This same palette was carried through to printed materials such as business cards and tote bags, extending a consistent, modern appearance across digital and print while preserving familiarity and trust.