Website and rebranding for techConference event.

Tech Conference needed a refreshed brand and modern website to match its role as Austria’s leading event for IT and tech experts. Backed by Microsoft and shaped through its partnership with ETC, the two-day conference brings professionals together to explore key technical trends, exchange knowledge, and experience a clearer, sharper digital presence.

The techConference project features a revitalized identity centered on a logo that symbolizes innovation and digital connectivity. Paired with the modern Space Grotesk typeface, the new high-contrast branding creates a cutting-edge aesthetic that balances technical precision with professional networking.

The project features a vibrant palette derived from the syntax highlighting of code editors. By adapting the visual language of the IDE into the brand system, the design establishes an immediate, functional connection with the developer community through a familiar "coding-core" aesthetic.

A highly structured timetable was developed and connected to Cvent via API, allowing updates to sync automatically while all bookings are handled directly through the platform. It features intuitive filtering for seamless navigation through various sessions. The design prioritizes clarity and functional aesthetics, allowing users to efficiently locate relevant sessions and live demos at a glance.