DDSG Blue Danube website with Sanity CMS and Meilisearch

We transformed the website into a more intuitive and engaging digital experience, making it easier to explore offers, find the right cruise and complete a booking. The redesign improves usability and SEO while creating more opportunities for upselling and putting seasonal offers in focus.

We introduced smarter filtering to make the full range of cruises easier to explore and more relevant to different needs. Beyond date, price and departure location, users can now filter by theme with a single click, helping them quickly find the experiences that suit them best.

We brought more content directly onto the detail page, allowing users to explore key information without leaving the page. A clear, compact structure makes even a wealth of content easy to scan and understand at a glance.